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Swami, Rahul
- Psychosocial Acceptance by Women for Dresses of Classical Period Of India in Modern Scenario
Abstract Views :349 |
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Authors
Affiliations
1 Department of Psychology, Rajasthan University, Jaipur, IN
1 Department of Psychology, Rajasthan University, Jaipur, IN
Source
Indian Journal of Health and Wellbeing, Vol 3, No 1 (2012), Pagination: 341-342Abstract
In the present day world of wild flowery bush-shirts, it will be interesting to know that this wear of American origin has something in common with ancient apparel of India. Whereas in one period, leaves and grasses were matted and use to cover the body and in the other designs of leaves and grasses have come to be imprinted on cloth used in making a dress. From leaf and grass man progressed to bark and from that on two cloth. In the age of Valmiki all the three forms of the dress were in vogue. The flourishing textile industry of the country during the Ramayana period accounted for the wide variety of clothes.Keywords
Classical Dresses, Fabrics , Historical Background of Classical Period.- Digital Media as a Tool for Advertising
Abstract Views :352 |
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Authors
O. P. Sharma
1,
Rahul Swami
2
Affiliations
1 University of Rajasthan, Jaipur, IN
2 Department of Psychology, University of Rajasthan, Jaipur, IN
1 University of Rajasthan, Jaipur, IN
2 Department of Psychology, University of Rajasthan, Jaipur, IN
Source
Indian Journal of Health and Wellbeing, Vol 3, No 1 (2012), Pagination: 343-346Abstract
The only constant thing in the world of business is CHANGE, and digital media is one of these changes that has taken over the other conventional forms of connecting people. A well-planned and tactM way of digital media advertising is certainly more effective when it comes to its survival and growth. With the business going global m every aspect, advertising is not Hmited to just one country. It is , therefore, highly recommended to adopt a better plan of advertising that proves to be more economical, hence, yield better results. A closer look around us makes mobile phones one of the most widely used digital communicators which enables us to advertise for the product using text through its shortmessaging service better known as SMS. SMS has been one of the most effective ways of digital advertising for the past ten years. With jobs to carloans, housing to travelling, almost every area of our lives is influenced by the digital media and SMS has been successful in delivering the idea of its sender But with the increased usage of internet, we notice that over a period of time. SMS has lost its existence in the market due to the cons that come along its pros. For instance, one might get a car's promotional offers when he is absolutely not in need of a car, one might be busy in a important meeting when the mobile signals the sudden a arrival of a SMS, which turns upto be a garments advertisement, and so on. Each of us who use mobile phones can evaluate this situation on our own personal experience. With the arrival of new fast-track technological means, changes are bound to occur depending on the prevailing conditions making the advertiser's approach flexible towards its potential customers. When one form of media seems to be losing ground, we shift to another form. While digital media includes LEDs and LCDs and projected images found m various pubHc and private environments, connecting to the internet enables the advertiser to update the digital signage even from remote locations and thus penetrate into the market. Internet has become the best mean of the online media and brand shopping advertising, ft is a complete and fully equipped virtual showroom of the products being advertised and each and every information that has to be conveyed to the targeted customers, unlike a decade back when a fleet of experts used to be hired to present the products and its services. Whereas now neither we have the time nor we are limited to just one location. Sitting in any corner one can showcase its product and services and sell it anywhere in the entire world by the virtue of digital media. Advertising through any means in the present times is all about being global, i.e., anytime, anywhere, and in the most economical and effective way Digital media used to for advertising has successfully served its purpose of advertisement tactfully. With the use of videos, animations and texts the message that has to be delivered is far more effective than the static images. This method of conveying the message is thus very targeted and focussed. With the digital media we can enjoy the benefits of proficiency, focussed content and affordable displays to the target market. With technology taking over almost every aspect of our lives, DIGITAL MEDIA is the best way to successfully advertise the product as it happens to be the most economical way to target the particular demographics . Therefore, in the midst of this busy world, if time is money, then digital media used for advertising is certainly the best way to save time and hence, money.Keywords
Change, Ecnomical, Advertising.- Professional Reformation of Business:The Case of an Existing Family Business
Abstract Views :244 |
PDF Views:1
Authors
Affiliations
1 Department of Management Studies, Deenbandhu Chhotu Ram University of Science & Technology, Murthal, Sonipat, Haryana, IN
2 ICFAI Business School, The ICFAI University, Jaipur, Rajasthan, IN
1 Department of Management Studies, Deenbandhu Chhotu Ram University of Science & Technology, Murthal, Sonipat, Haryana, IN
2 ICFAI Business School, The ICFAI University, Jaipur, Rajasthan, IN
Source
Drishtikon: A Management Journal, Vol 8, No 2 (2017), Pagination: 43-56Abstract
This case is about Mr. BalKishan Kalra, who is running his family business of tours & travels with the name 'Kalra Tours & Travels' in Jaipur, capital of Rajasthan. Through this case authors have tried to put an example before the readers that how small businesses like tours & travels demand in-depth managerial skills, lot of brainstorming, professional reformation and rational decision making. Owner of Kalra Tour & Travels, Balkishan is facing three major problems: first; demand of tours & travels has dropped down in recent years. Second; scarcity of trained drivers and due to the majority of unskilled drivers accidents are rapidly increasing. Third, the total cost is increasing and total revenue is decreasing year after year. As a result, firm was becoming financially feeble day by day and was not able to meet its financial commitments too. Yash, son of Balkishan recently joined his family business as marketing manager; he has done MBA from a premier institution. For making better decision in context to business problems Balkishan assigned responsibility to Yash for preparing a report consisting recommendations for the revival of the business. Initially, Balkishan didn't agree to the suggestions/recommendations of Yash mentioned in his report. However, key family members of Kalra family suggested for taking an expert opinion from management consultant, to reach better decision in the interest of the organisation.Keywords
Tours & Travels, Financial Problems, Decision Making, Loan Schemes, Vehicles, Competition, Strategic Alternatives.References
- Alarming rise of the Vehicles. Retrieved January 5, 2016 from http://timesofindia.indiatimes.com/city/jaipur/Alarming-rise-of-vehicles-not-a-sign-of-prosperity-but-of-major-road-chaos/articleshow/23012940.cms
- Travelling Agencies in India. Retrieved February 15, 2016 from http://psscive.nic.in/pdf/nvqef/cbse/CBSE%20Class%20XII%20Travel%20&%20Tourism/CBSE%20Class%20XII%20%20Travel%20Agency.pdf
- Swain, S. K. Travel Agency and Tours Operations Management. Retrieved February 15, 2016 from http://www.pondiuni.edu.in/sites/default/files/travel-agency-op-mgt-260214.pdf
- Vehicles Registered in Rajasthan. Retrieved February 15, 2016 from http://www.transport.rajasthan.gov.in/PDF%20Files/Static%20PDF/Table%205.2.pdf